market research
Students in our Market Research concentration (32 credits) take the courses in our core curriculum. They develop their specialization in Market Research with a targeted Advanced Methods course (711 or 765) and a choice of three electives from our menu, including an internship if desired.
ADVANCED METHODS
DATA 765 Special Topics in Research Methods
2 hr plus conf. and lab; 4 cr. 6 contact. Special topics in research methods. This course may be repeated for credit by permission of the department as the topic changes.
Topics change regularly. Examples include:
– Social Media Marketing Analytics
– Survey and Questionnaire Design
– Methods of Market Research
OR
DATA 711 Qualitative Methods
2 hr. plus conf.; 3 cr. Qualitative concepts and methods of sociological research; application of such concepts and methods in representative published studies.
ELECTIVES
Students choose two electives.
DATA 736. Demography
2 hr. plus conf.; 3 cr. Survey of population studies, including: basic demographic processes and population structures; overview of demographic data, methods, and concepts; and discussion of population issues.
DATA 788 Cooperative Education Field Placement
Hr. and cr. vary. Pre-req.: Permission of the department. Students will apply skills learned in courses in paid positions. A written report linking experience with skills and concepts learned in the classroom is required.
DATA 789 Internship in Social Research
Hr. and cr. vary. Pre-req.: Permission of the department. Students will apply skills learned in courses in volunteer positions. A written report linking experience with skills and concepts learned in the classroom is required.
DATA 790 Seminar in Selected Topics in Sociology
2 hr. plus conf.; 3 cr. This course may be repeated for credit by permission of the department as the topic changes.
Topics change regularly. Examples include:
– Marketing
– Consumer Behavior
– Database Marketing